The provenance of the earth
VIA GI is a London-based private import house dedicated to the authentic and the uncompromised.
We bridge the gap between the ancient, sun-drenched terrains of the Mediterranean and the discerning tables of the world’s most demanding city.
“Every product within the Via Gi collection is a personal selection, a result of the rigorous intersection between heritage, territory and taste. My mission is to ensure that the path from the Mediterranean earth (ΓΗ) to your table remains as pure as the Geographical Indication (GI) intended.”
— G Mendez-Maimone
Executive Curator
The Origin
Everything begins with a path. In the ancient world, the Via was more than just a road; it was the artery of civilization, the connection between the fertile earth and the hands of those who appreciated its riches.
Via Gi (The Way of the Earth) was born from a simple philosophy: that the most extraordinary things in life require a clear, trusted path to reach their true destination.
Curated by Gisell Mendez Maimone, Via Gi is a signature of authenticity. The name pays homage to the Greek "Gi" (\Gamma \eta), meaning Earth.
Our journey begins in the sun-drenched groves of the Mediterranean, where we source products that are defined by their Geographical Indication (GI)—the gold standard of origin and quality.